At just 24 and with her mind set on community empowerment, Luyanda Mthembu is already creating the kind of impact many only dream of, not through titles or trophies, but through her heart for service.
A fashion designer, digital marketer and youth mentor, Luyanda’s work within underprivileged communities is rooted in empathy, faith, and a fierce belief in the potential of every child. Crowned Miss Grand South Africa – Dainfern 2025, Luyanda sees her pageant title as a tool, not a destination.
Her true mission lies in uplifting vulnerable children, empowering youth, and using creativity to ignite hope, all while leading with compassion and purpose. “Being Miss Grand Dainfern is a beautiful honour, but long before the crown, I was already committed to building safe, creative spaces for young people to grow and dream,” she says.
From design student to community advocate
Luyanda’s journey into community empowerment began while studying fashion design, where a project on textile waste led her to Oasis Haven, a children’s home in Johannesburg. What began as a recycled winter jacket initiative quickly became something much deeper, a lifelong bond with the children she met there. “Their joy stayed with me. I knew I had to do more than just visit; I had to show up for them consistently.”
That connection sparked an ongoing partnership with Oasis Haven, where Luyanda now helps facilitate enrichment days, mentorship activities, and creative development programmes.
Clothing drives and fun days
One of her standout initiatives, a nationwide clothing drive, began as a heartfelt desire to “bring more than just joy” during a return visit to Oasis Haven. Through a viral social media campaign, she mobilised donations from around the country, including bulk contributions from UJ students and local businesses. “Growing up, I was taught never to come into someone’s home empty-handed. That stuck with me; it’s why this drive meant so much.”
Her commitment attracted sponsorships from brands like Sloane’s Butchery & Deli and Sloane Star Butchery, who helped feed over 50 people at a community fun day. As a born-again Christian and Sunday school teacher at Grace Bible Church, Luyanda draws strength and direction from her faith. For her, community empowerment and advocacy are not side projects; they are a calling. She adds, “God has always been at the centre of my life. He’s taught me to lead with love, grace, and purpose.” This perspective shapes how she connects with children, by being present, listening deeply, and reminding them that their current situation doesn’t define their future.
Through her advocacy work, Luyanda recently launched the Golden Hearts Program, a youth-focused initiative designed to enrich, protect, and empower. With a focus on mentorship, creative expression, and emotional well-being, the program aims to reach more communities across Gauteng and beyond. “Golden Hearts is about building a legacy of hope and love. I want every child to know they’re seen, they’re heard, and they matter,” she explains. The programme also integrates elements of sustainability, arts, and skills development, bridging her passions for fashion, business, and social upliftment.
Sustainable fashion, real-world impact
Luyanda is also a passionate advocate for sustainable fashion, using recycled materials not just to reduce waste, but to spark entrepreneurship and creativity in young people. According to her, “Fashion is more than style. It’s a tool for expression, storytelling, and change.”
From her first fashion show at age 16 to her current projects that blend design and purpose, she continues to explore how the fashion industry can serve as a force for good.
A voice for the voiceless
For Luyanda, community work is more than an act of service; it’s personal. As someone who once struggled with self-confidence due to bullying, she understands the power of support and encouragement. Now, she’s working to be that source of light for others. “I want to be a voice for the children who feel unseen, to remind them that their dreams are valid and their lives are worthy.”
Whether it's designing winter jackets, organising mentorship sessions, or simply sitting with a child and listening, Luyanda’s work is a testament to what happens when love meets action.
What’s next?
With the Miss Grand South Africa crowning set for 28 June 2025 at Emperors Palace, Luyanda is preparing to represent her community on a national stage. But win or lose, her mission stays the same: “The crown is not the destination; it’s a microphone. I’ll continue using my voice to build, to uplift, and to love. That’s what legacy looks like to me.”
Her final word to young women with a dream? “Start where you are. Use what’s in your hands. Your voice, your story, and your passion can change lives, including your own.”
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