In a world where aspirations are often overshadowed by circumstances, one young woman from Soshanguve, Pretoria, is changing the narrative.
Boitshepo Lamola, a 20-year-old Accounting Science student at Unisa, is not only pursuing her academic dreams but also making waves in the pageantry world as a finalist for Miss Grand South Africa 2025 ahead of the crowning in June. With her feet firmly planted at the intersection of education and empowerment, she is determined to make a tangible difference in the lives of young South Africans.
Boitshepo is the proud owner and founder of two transformative initiatives: BLamo Models and BLamo Foundation. Both platforms share a common mission, to challenge the status quo and reshape the mindset of young individuals by redefining what beauty truly means. "At BLamo Foundation, we celebrate confidence, ambition, and strength that radiates from within, reminding youth that their backgrounds do not determine their futures," she explains.
Her advocacy does not stop at mere descriptions; it emanates from a deeply personal place. Born to Be Grand, Boitshepo's passion project, serves as a clarion call for young people to dream fearlessly and build futures free from the crippling weight of poverty and systemic violence. In a country where struggles such as gender-based violence loom large, Boitshepo's initiative aims to restore dignity and reignite ambition. She states, "Stopping war and violence means dismantling systems and creating spaces where young people don't just survive but thrive."
Her background in Soshanguve, a township community filled with both incredible potential and significant challenges, fuels Boitshepo's fire. This journey is not solely about her personal ambitions but a collective awakening for thousands of young South Africans. "This process is about breaking barriers and showing that we are all capable of taking up space and being seen," she asserts.
Building platforms for change: The BLamo vision
Beyond her role as a pageant contestant, Boitshepo wears many hats. As a coach, mentor, and guide through BLamo Models, she empowers aspiring models to turn their dreams into reality. "Every person has a unique story and the ability to shine in their own way. My aim is to equip my clients with the tools they need to thrive," she explains, underscoring the importance of personalised mentorship grounded in real-world experience.
Her international achievements speak volumes. She went to represent South Africa in Peru at the Miss Teen Universal after being crowned Miss Teen Universal South Africa. In Peru, she was named Miss Teen Universal Africa and Miss Teen International Viceroy, spotlighting the rising importance of representation and advocacy within the realm of pageantry. "Winning these titles proves that dreams are worth chasing, no matter where you come from," Boitshepo declares. Moreover, her recognition highlights a pivotal moment in which pageantry transcends beauty, evolving into a platform for advocacy and impact.
Boitshepo Lamola, 20, of Pretoria represented South Africa at the Miss Teen Universal in Peru. Picture: Supplied
Balancing academics and advocacy
Despite her busy schedule with pageantry and her foundation work, Boitshepo remains committed to her academic pursuits. "My accounting studies at Unisa give me the business acumen to ensure BLamo initiatives are sustainable," she shares. "I schedule my modelling workshops and community programmes around my exam timetable, often studying late into the night to keep up with both worlds."
As she embarks on her Miss Grand South Africa journey, Boitshepo is laser-focused on her mission. "Winning this title would allow me to amplify my message on a larger scale, advocating for education, gender equality, and youth empowerment," she affirms regarding her aspirations. Her vision extends far beyond individual achievements; it is a rallying cry for collective progress and empowerment.
Looking forward, Boitshepo aims to expand the reach of BLamo Foundation, nurturing mentorship programmes that empower young people to step into their power. "This journey is about all those young South Africans who need to see that they, too, can rise," she emphasises, painting a picture of a hopeful future she is eager to help co-create.
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