Author: Kennedy Mudzuli

Multiple award-winner with passion for news and training young journalists. Founder and editor of Conviction.co.za

The Advertising Appeals Committee has ruled that Liqui Fruit’s long-standing slogan “Nothing But Fruit” is misleading and must be removed from all advertising. While the “100% fruit juice” claim was upheld as compliant with food regulations, the watchdog found the trademarked slogan created a false impression that the product contained only fruit, with no additives.

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