Author: Kennedy Mudzuli

Multiple award-winner with passion for news and training young journalists. Founder and editor of Conviction.co.za

The Advertising Regulatory Board (ARB) has dismissed multiple complaints against a Valentine’s Day Instagram campaign by NetFlorist Pty Ltd, ruling that the advert does not encourage gender-based violence and does not amount to offensive or gender stereotyping advertising. The decision followed objections from consumers who argued that the animated social media advert was inappropriate in the context of South Africa’s high rates of gender based violence. The advertiser in the matter was NetFlorist Pty Ltd. The complaints were lodged by various consumers. The matter was considered by the Directorate of the Advertising Regulatory Board. The disputed advert appeared as an…

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